Besides providing our WOW CAT services, we offer short-term consultation services: Sales & Marketing (S & M) Consulting / Public Relations Consulting / Fundraising Communications S & M Consulting & Coaching: Get your mind out of the gutter S & M means Sales and Marketing! Marketing is one of the most misunderstood business activities, that's why many people feel this huge "frustration" when they think of doing some Marketing activity. When we chat with people for the first time and someone says "We need to increase our Marketing", we know that means we need to ask a lot more questions. For some people Marketing is Advertising, for others it is Sales, for others it is defining their target customer, for some it is that they don't understand Branding, and for others it means they want to do some sort of Marketing activity (media buying, brochure, newsletter, website, etc) but don't know which one, or combination of ones, to do. So before we can help anyone with any kind of consulting, we have to define what their needs and expectations are for "Marketing". First we analyze what they are currently doing for Marketing activity, and, are they doing it successfully? Then we look at defining what they really SHOULD BE DOING; Advertising, Sales, Branding.... and can it be done without costing the business "an arm and leg"? Oh ya, many businesses don't realize that if they improve their Customer Service they can "increase their Marketing" and it doesn't cost you a penny!. What we find is that for many small businesses they have a limited or small budget so "increasing their Marketing" doesn't mean spending more money on Marketing. It usually means they need business fast. The best way to get business fast is to, define their customers, craft their message and then go out and conduct personal sales calls on these customers. That's usually doesn't cost a lot of money but, it does cost you in time. For larger businesses, "increasing their Marketing" often means looking at their Brand and is it consistent in all the mediums they are using in their advertising and with their staff? The larger a business gets, the easier it is to send out a bunch of mixed messages and the # 1 rule in Marketing is repetition, repetion, repetition. Just getting all your messages consistent can save a business a huge amount of money and create effective Marketing. So what can we do for you to "increase your Marketing"? It depends on you. We've gotta sit down with you analzye, strategize and find your focus. Because without a focus, you are a little row boat in an ocean of competatiors. And that means whatever your budget is, small or large, most likely 50% of it is being wasted. Our process is for those who are only looking for quick direction, our meeting is a one -hour consulting session and our fees are $125. You may be interested in supporting the information we discussed in our one-hour meeting with our 4 Hour Marketer Audio Book. For those who feel they require more time and would prefer to move to a coaching format, then we recommend one of our WOW CATs (Consulting and Training). They start at 5, 10, 15 hours and our WOW CAT Deluxe is for a full year. Details on WOW CATs and how they work. Once you have decided which CAT works best for you, then we wave that first meeting fee of $125, provide you with a complimentary copy of our 4 HOUR Marketer (Value: $49.95) and we get to work for you. For larger organizations you may want to mesh your WOW CAT with our Corporate Training Program as the "Training" component of our CATS are primarily for the management team. To be honest I really hesitated on retaining a Marketing Consultant when it was suggested by the Business Development Bank as part of our business growth plan.  It turned out to be the best thing we could have done to focus us on the necessary building blocks of our business.  It made us “rethink” past advertising choices and consider new ones.  Lynda Kavanagh, from WOW Communications patiently introduced us to the marketing world and held our hand as we made the transition from “Mom & Pop” shop to serious business.  Lynda is a true professional, who took the time to get to know us and our business, which we feel ensured that we received the best marketing for our particular business and budget.  I have and will continue to recommend Lynda to anyone in business, whether you are just starting out, growing or need a fresh look.  She is someone you want working for you not your competition!  Elizabeth Harkema-Foote, Business Manager, Foote’s Glass Ltd., Okotoks   Public Relations Consultation: "I read it in the paper." or "I saw it on the news."   How many times have your heard that statement? When consumers read a favorable story in the newspaper or watch a clip on the TV news about your business, they get a feeling of confidence and credibility about your business. Your business can receive that creditability by using Public Relations. It is one of the most inexpensive ways to begin developing long-term awareness of your product or service. Public Relations is not just for large Fortune 500 companies.   At WOW Communications Corp. we can objectively analyze your business, products or service and recognize potential newsworthy material. We can help with Public Relations opportunities like news releases, community relations, sponsorship, networking and charitable donations. Our fees for Public Relations services are based on an hourly or project basis starting at $125. We also have several training workshops on public relations, crisis management and dealing with the media. (We've got some great workshops on Crisis management, P/R & Communications)    Did you know these stats? Fundraising Communications Fundraise or cease to exist! Blunt but true, that's the reality that non-profit agencies must face with reduced government funding. Learn how to raise more funds, train more volunteers and create more interest in your non-profit agency with WOW Communications Corp., a company that is recognized by the Canadian Centre of Philanthropy as an expert in non-profit management and marketing. (We've got some great workshops that can be tailored to fit a non-profit group. Did you know these stats? Our fees for Fundraising Communications are quoted per project basis, per training session, or per coaching session and can include services such as: Feasibility Studies Sponsorship Strategic Planning Planned Giving Corporate Appeals Special Event Co-ordination Phone-a-Thons Donor Recognition Door-to-Door Promotional Material & Annual Reports * Please note we offer a $20/ hour discount for non-profit groups in lieu of a donation receipt.