"Which WOW Gal do you know?"

- The "Mug" Shot

The "Kavanagh" Tartan

The Wine lover
cycling the Loire Valley

- The Muscle Woman
(Loading the bike on a German Train)

- The Speaker/ Trainer

- The Mercedes owner
(What can I say... it's fun!)

LIfe is all about bicycle travelling and wearing high heel shoes...

...well according to Lynda D.Kavanagh that is. And before we go any further... yes she has ridden her bike wearing high heels!

Dubbed by her clients and audiences as The "WOW" Gal, Lynda's company specializes in understanding Consumer Behaviour and how that knowledge can be transferred into her client's Sales and Marketing activities.

It's an interesting combination... bicycle.. travel... high heels ... Marketing ... Sales ... Consumer Behavior. How can anyone tie these together?

Lynda can. As anyone who has worked with her, or attended one of her workshops knows, she has a unique ability to take normal activities, like buying shoes, and weave those activities into a sales or marketing workshop that the audience can relate to. Or, it's entertaining and thought-provoking when she explains how lessons learned in cycling the far western isles of Scotland, are the same lessons learned in Marketing a business.

Recognized as an expert in Marketing and Consumer Behaviour, Lynda has hosted a daily Marketing Tips program on SHAW TV, has written for numerous  print and ezine publications and has been quoted in the Globe and Mail, Alberta Business Link, Calgary Herald, National Post and Lethbridge Herald as well as in the Canadian SOHO Business and Speaking of Impact magazines. She is listed as an "Expert Author" on ezinearticles.com

She is the author and producer two Audio Books; The 5 HOUR Entrepreneur and the The 4 HOUR Marketer, as well as more than eight individual "quick learn" audio CDs. Since 1971, Lynda has been involved in a variety of business sectors. Her background has been one of sales management, print and electronic media marketing, media buying and post secondary instruction in a media, marketing, graphic design, entrepreneurship and multimedia.

Lynda holds credentials in marketing, communications and non-profit management. She is also a graduate of the Dale Carnegie Public Speaking Program and is a national, professional member of the Canadian Association of Professional Speakers (CAPS), as a member of the Calgary chapter. She is also a member of the National Speakers' Association and the International Federation for Professional Speakers (IFPS).

Through either WOW Communications Corp. or WOW Tours International Inc, Lynda has conducted business not only in North America but in France, Germany, Austria, Italy, England, Ireland, Scotland and the Netherlands.

Talk about living and breathing your Brand. Lynda picked the color purple as her corporate color, not only because it is a warm and comforting color, but also because it is considered a power color.

She says that when she works with her clients, she empowers them with expertise and knowledge to help them focus on what they do best - and that's running their business. Her clients say she takes care of the marketing frustrations, and they take care of business.

The company's Brand also has a nautical look to it because running a business is often the same as steering a boat. Sometimes it's smooth sailing and sometimes it's turbulent. Customers have told WOW that it provides customers with “oceans and oceans of expertise and advice”. 

Purple has always been a color Lynda has been attracted to. At 14 she had a purple bedroom with purple carpet (what great parents she had - can you image the resale value of the house with a purple carpet in one room?) At 16 she had a purple sports car - talk about creating attention!

Lynda says she is working at following the life steps from the poem "When I am old, I shall wear purple"although she says she's not too keen about learning how to spit! For the time being, she's at phase one of the poem which is wearing purple and doing lots of fun things.

WOW's training and workshops are unique in that each session’s key points are based on areas of the world that she and her husband D’Arcy have travelled to.  Not only are the sessions jam packed with information, they are memorable because of the pictures from around the world. Some examples are: Customer Service (Austria), Branding (Venice), Marketing Plan (Scotland). It is estimated that Lynda has been a speaker/ trainer at more than 1,000 sessions.

Lynda has been recognized as a college Distinguished Alumnus, and in 2005 she was recognized as one of only 100 people chosen to be Alberta Ambassadors during Alberta’s Centennial.  She has also received numerous marketing and communications awards.

 Lynda is married to D’Arcy Kavanagh who is a journalism professor and he is also involved with the company. She has twin children, Jason and Andrea Varzari and a step-daughter Keely Kavanagh-Seminuik.

Check out:

• 
• The "WOW" Gal's Blog
• Facebook Page
• Twitter Tips (WOW_Gal)
• Linked In (Lynda Kavanagh)

Video of Lynda Cycling the Champs Elysees

Lynda's philosophy on life is:

"My life is NOT going to be a journey to the grave with the intention of arriving safely in an attractive and well-preserved body, but rather I'll skid in sideways, chocolate in one hand, wine in the other and a bag of chips under my arm. My body will be thoroughly used up, totally worn out and I'll be screaming "WOO HOO, what a ride!" ... and by the way - she'll be wearing purple