Can you imagine the work that went into the design of the Confederation Bridge in Prince Edward Island, Canada? That bridge is the longest bridge in the world spawning 12.9 kilometres (8miles) One of the most important structural elements of the bridge is something you can't even see, it is a construction technique called post-tensioning. This is used to tie the pier bases, shafts and girder together into one solid and continuous structure. The knowledge needed to make this bridge last for 100 years would never be left up to a company that is not qualified to understand structural engineering. We think Branding, albeit not as essential as a bridge, but perhaps just as important to a business as the bridge is to PEI, Branding still needs to be left up to a company that is qualified in understanding consumer behaviour, consumer reaction to shapes, colors and sizes, and to a company that understand reproduction of graphic material. Branding /Theme Development / Graphic & Web Design Branding. This is the most misapplied term in all of marketing. Everyone wants to be branded but few people actually know what it means. Branding is creating a feeling, image, belief ... a concept that is unique only to you. Few people now think of PEI without thinking of the Confederation Bridge, or of Ireland without talking about the Cliffs of Moher, that's good Branding. At WOW that's what we do for our clients. We create a consistent feeling, image, belief... about the business or organization so that when people think of that business or organizations... they have an accurate perception. Marketing is all about repetition and that is what effective Branding can do; it integrates all your messages and can ensure you are sending a consistent message, with the right visuals, to stimulate the right audience, by using the right medium to provoke the right response -  then they buy your product or service.... and that's a good thing! Brand & Theme Development "Theme? What's that?" That's a common comment we hear when talking to people about their Marketing. A Theme is different than your tag line or slogan. Themes can change yearly but logos and slogans should be with you for at least 10 years. Fast food chains change their Themes often, like right now McDonalds has had the Theme "I'm Lovin' it" for a several years. Creating your Theme, or some people call it your Core Message, should be done with outside, expert and unbiased counsel and must compliment your Branding. Once we develop the theme for you, we can create the visual that goes with it through our Graphic Design division. Once your Theme has been created, WOW can create template Advertisements for you. Advertising used to be comfortable and predictable. A company launched a campaign on television, backed it up with print, maybe added some radio and ... poof... people bought the product. Technology was simple and media choices were few and straight forward. Now, Advertising demands planning. It demands matching media with markets. With more than 50 media in southern Alberta to choose from, WOW Communications Corp. makes logical, unbiased decisions based on current statistics from BBM, CARD, TVB, PBM and NadBank.  So use your advertising dollars effectively by working with WOW.  As a creative boutique we can create advertisements, develop radio copy, write a TV script, supervise a TV shoot or design newsletters, flyer or brochures. Our fees are based on an hourly charge. Design, Print and Online Behind every good Marketing plan is a creative concept, a brilliant idea that makes the message distinctive, attention-getting and memorable. But brilliant ideas don't just happen. At WOW Communications Corp. we create desktop and online material that become springboards to get your message out, and, make sure that message is consistent with the rest of your Branding. Some businesses feel they can develop and design their own brochures and promotional literature. This may end up costing the businesses in terms of reduced sales because of a lack of that professional image. The biggest issues we find with people creating their own creative marketing material is first, a lack of objectivity and then the second is they do the creation in Word or Publisher or another software that printers don't use. Then the business can't actually get the document to a professional printer and the printer then charges the business for set up fees. As far as website go, we know you only have a few seconds to catch a surfer's attention. A poorly designed website is guaranteed to lose viewers. Not a week goes by when we have someone ask us to "fix" a website. Turns out their ... cousin, brother, sister, uncle, friend, student.... designed it for them. Once it took us a year to actually find out where a website was hosted! How sad is that? Leave website design up to a professional company. Top 10 Website Mistakes / Website stats At WOW, we use all the software that copy shops and commercial printers use, and, we get better prices for printing that our clients would directly get. For websites we use standard WYSIWYG software compatible with professional web hosting companies. Objectivity and better prices... why not WOW? Our fees for desktop publishing are based on an hourly or project fee that we will quote you on, BEFORE we start the project.   WOW Design Services are: Websites Logos Brochures/ Flyers Postcards/ Stuffers Booklets Advertising Annual Reports Posters Newspaper inserts PS. You have the copyright of all the documents we do for you! This is not offered by all graphic designers. You may want to look into our Branding audio cds or partake in one of our Branding workshops.