Marketing and Sales Help! This week's WOW (Words Of Wisdom) Each week we will post a new WOW, if you'd like to see previous WOWs go to our Youtube channel. Two things we hear over and over again: 1. "We are so frustrated with what we are doing regarding Sales and Marketing." (This is usually the first meeting we have with people.) 2. "Thanks so much for providing us with focus and a clear direction on what to do with our Sales and Marketing from now on." (This is what we always hear after we have completed our consulting project or training session.) As smart business professionals, you know you just can't possibly be an expert in all the aspects needed to run a business.... and nor should you. You need to know your products/services and how to deliver those with exceptional customer service. That should be your primary focus. Your primary focus should not be trying to figure out how to market your business and what is the best way to sell your products/services. That's our job. Once you have a clear direction on sales and marketing that we provide you with, then, and only then will you be able to conduct these activities with minimal time, effort and cost effectiveness. At WOW Communications & Training Corp., we are experts in understanding Consumer Behaviour - why do people buy this product, but don't buy that product? Why do people stand in line at this store but won't go to another store that sells the same product? If a business or organization can understand how their potential customers "think and behave", then its Marketing and Sales can become very effective - you'll know exactly why people will want to buy your product/service. At WOW we provide Marketing and Sales consulting and training to established and start-up businesses, and we back-up this up with years of experience. Lynda Kavanagh, aka The "WOW" Gal, has been working in Marketing and Sales since 1971. D'Arcy Kavanagh, aka The "WOW" Guy, has been involved with media, communications and journalism since 1973. WOW Communications & Training Corp. is incorporated to conduct business across Canada. WOW is considered a respectable and reliable company specializing in understanding Consumer Behaviour and applying that to Sales and Marketing. As you'll see throughout this site, our company's Brand is nautical. That's because we have been told we provide oceans and oceans of knowledge to our clients. We've been told that we chart clear Sales and Marketing courses for our clients, and we've been told we help in creating smooth sailing for a business' Marketing and Sales efforts. WOW ! Sign up for FREE STUFF What does WOW mean? Lynda's business was created in 1994, and, after 10 years when D'Arcy joined the company we created an entire new Brand. To help us with this, we sent out surveys to our clients and asked them if they could describe - in only one word - what  the feeling they received when they did business with us or the benefit they received... what would that word be?  83% came back with the word WOW. There you go - our new name. So the name is to convey the work we will do for our clients. Often people want to know what the letters WOW mean, here are some things we say... depending on our moods: ~ We're On Wheels (Lynda & D'Arcy bicycling around the world) ~~ Woman On Wheels (Lynda on her bicycle) ~~~ Woman On Wine (this is sooooooo true) ~~~~ Wise Old Woman (In Lynda's mind) ~~~~~ Wicked Old Witch (I don't know who submitted that idea!) ~~~~~~ Woman Of Wisdom (See these on Youtube) ~~~~~~~Wild Old Woman (The truth .. but I'm not that old) ~~~~~~~~~~~~~~~~~~~~but WOW really is just what you will say about our work. Okay that's enough of that nautical and silly stuff. Bottom line... if you are frustrated with conducting any of your marketing or sales efforts, then we can help you. As specialists in Consumer Behaviour, we'll analyze exactly what makes your customers "tick" and then we'll help you find multiple ways to get your message out to them - so they will respond. How's that for elimination of Marketing and Sales Frustration!

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403 329-0179

403 515-0022