Sales suck....now what?

It can sneak up on any business. You're working away, doing what you do and finally you get a chance to look at the numbers. They tell you business is down and so are profits. Yikes!

Often, this can be traced back to a reduction in sales and marketing activity or to becoming "comfortable" in how you've always done your sales and marketing.

Life changed in 2009.

The average business loses between 15 - 20% of their business each year through attrition. If you aren't constantly increasing your sales and marketing activity, after two years you can be down a considerable amount of business, and that means less revenue.

You need Sales and Marketing help!

Maybe the help you need is in training your staff to be more than just order takers, maybe it is just looking at what you have been doing with your marketing and updating it, or maybe it is realizing that the world changed in 2009 and so did business. Consumers have become savvy to sales and marketing and a business needs to adapt to the "new" consumer and adapt their sales and marketing activity to thier target customers and the changing business environment.

WOW can help!

As smart business professionals, you know you just can't possibly be an expert in all the aspects needed to run a business.... and nor should you. You need to know your products/services and how to deliver those with exceptional customer service. That should be your primary focus. Your primary focus should not be trying to figure out how to market your business and what is the best way to sell your products/services.

That's our job. We provide you with a clear focus on what you should be doing regarding sales and marketing, and then, and only then will you be able to conduct these activities with minimal time, effort and cost effectiveness.

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What does WOW mean?

After 10 years, we decided to freshen up our Brand. To help us with this, we sent out surveys to our clients and asked them if they could describe - in only one word - what  the feeling they received when they did business with us or the benefit they received... what would that word be?

 83% came back with the word "WOW". There you go - our new name. So the name is to convey the work we will do for our clients. Often people want to know what the letters "WOW" mean, the following are some fun answers:

~ We're On Wheels (Lynda & D'Arcy bicycling around the world)
~~ Woman On Wheels (Lynda on her bicycle)
~~~ Woman On Wine (this is sooooooo true)
~~~~ Wise Old Woman (In Lynda's mind)
~~~~~ Wicked Old Witch (I don't know who submitted that idea!)
~~~~~~ Woman Of Wisdom (See these on Youtube)
~~~~~~~Wild Old Woman (The truth .. but I'm not that old)
~~~~~~~~~~~~~~~~~~~~but "WOW" really is just what our clients say about our work.

Okay that's enough of that nautical and silly stuff. Bottom line... if you are frustrated with conducting any of your marketing or sales efforts, then we can help you. As specialists in Consumer Behaviour, we'll analyze exactly what makes your customers "tick" and then we'll help you find multiple ways to get your message out to them - so they will respond. How's that for elimination of Marketing and Sales Frustration!